In January 2021 Viveen was appointed as Sport England’s first director of equality, diversity and inclusion. In this role Viveen is leading Sport England’s overarching approach to tackling inequalities in sport and physical activity to enable the organisation to deliver on strategic aims and purpose whilst also working to ensure that those who lead and deliver sport and physical activity in England reflect the nation they serve.
Viveen first joined Sport England in August 2018 and has been heading up their work helping those in lower socio-economic groups to live more active lives, after an extensive career helping marginalised and disadvantaged communities.
Passionate about social justice, she started her career in local government in Manchester before moving to lead Hulme City Challenge, one of the government’s first regeneration programmes, supporting single parent families move into work.
This was followed by a move to the voluntary sector where, over a course of more than 25 years, she's actively engaged and supported excluded communities to not only have a voice, but to empower them to create lasting change.
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