Ethics and culture

One of the key duties of the board is to set the values of the organisation and ensure that they are effectively communicated and embedded in all aspects of its operations to inform and guide organisational culture. Increasingly, stakeholders have high expectations of sports organisations and expect ethical and open behaviour, led from the top. 

Discover how sports boards can address ethics and values across all aspects of their organisation.

Introduction to ethics and culture

Ethics and culture has significant implications for our understanding of, and approach to, behaviour both in the boardroom and throughout an organisation.

The effects of ethics on governance in sports organisations

The different types of ethics that individuals and organisations can exhibit in sport and how these impact on governance.

Integrity

Integrity is the quality of being honest and having strong moral principles.

Ethics, behaviours and culture

Front and centre of the governance of all organisations, above all other aims, must be the welfare of those who come into contact with them: participants, athletes, coaches, customers, officials and employees/volunteers.

Ethics, culture and the board

The board sets the values that are to be lived by the organisation and maintains oversight to ensure they are being adhered to.

Further reading

Useful links to help you set the values of the organisation and ensure that they are effectively communicated and embedded in all aspects of its operations to inform and guide organisational culture.